Analytics
Track engagement across all your connected platforms with per-post metrics, channel-level trends, and account insights.
Analytics Dashboard
The Analytics page provides a unified view of your content performance. It pulls metrics directly from each platform's API so you see real engagement data, not estimates.
The dashboard shows: - Total engagement — Aggregate likes, comments, shares, and reach across all platforms. - Per-platform breakdown — Compare performance across Facebook, Instagram, LinkedIn, and more. - Trend charts — Visualize engagement over time to identify patterns.
Per-Post Analytics
Click any published post to see its individual performance metrics. Available metrics vary by platform:
Instagram offers the richest analytics with media-type-specific metrics: - Images — Impressions, reach, saves, likes, comments, shares, total interactions - Reels (Video) — Views, average watch time, plays, saves, likes, comments, shares, skip rate - Carousels — Carousel-specific engagement, impressions, reach, saves
Facebook — Impressions, reactions (by type), clicks LinkedIn — Likes, comments, shares TikTok — Views, likes, comments, shares Bluesky — Likes, reposts, replies
Channel Analytics
Channel analytics aggregate performance across all posts for a specific account over a time period. Use this to understand overall trends rather than individual post performance.
You can filter by date range (7 days, 30 days, 90 days, or custom) and see totals plus per-post breakdowns.
Instagram Account Insights
For Instagram accounts, FireBreath provides deeper account-level insights:
- Follower growth — Track how your follower count changes over time.
- Reach and impressions — How many unique accounts see your content.
- Profile views — How often users visit your profile.
- Audience demographics — Top cities, countries, and age/gender breakdowns.
- Best posting times — Hour-by-hour data showing when your followers are most active.
These insights help you optimize your posting strategy for maximum reach.
Analytics Priority
Not all platform analytics are equal:
- Tier 1 (High value, free) — Instagram and Facebook. Fetch these regularly for the richest data.
- Tier 2 (Medium value, free) — LinkedIn, TikTok, Bluesky. Useful but less granular.
- Tier 3 (Paid) — X/Twitter analytics require a Basic API tier ($200/month). Only fetched on demand.