FireBreath supports two Instagram connection methods: via a linked Facebook Page (recommended) or via direct Instagram OAuth. The Facebook-linked method provides richer analytics and supports carousel posts.
How to Connect
- 1Go to Accounts and click "Connect Account".
- 2Select Instagram (via Facebook) or Instagram (Standalone).
- 3For the Facebook method: authorize through Facebook, then select the Instagram Business account linked to your page.
- 4For Standalone: authorize directly with your Instagram credentials.
- 5Grant the requested permissions and return to FireBreath.
Permissions Required
- instagram_basic — Read profile info and media
- instagram_content_publish — Publish images, videos, and carousels
- instagram_manage_insights — Access engagement metrics
- instagram_manage_comments — Read and manage comments
- pages_show_list — (Facebook method) List linked Instagram accounts
Supported Features
Image posts
Video posts
Carousel posts
Post scheduling
Post sync / import
Per-post analytics
Account insights
Stories
Reels with music
Text-only posts
Character Limits
| Content Type | Limit |
|---|---|
| Caption | 2,200 characters |
| Hashtags | 30 per post |
Notes
Reels with custom music must be posted manually using the Manual Posting feature.
Instagram media type (IMAGE, VIDEO, CAROUSEL_ALBUM) is automatically detected for analytics — each type gets platform-specific metrics.
Troubleshooting
Instagram requires at least one image or video.
Instagram does not support text-only posts. Always attach at least one image or video when posting to Instagram.
My Instagram account does not appear when connecting via Facebook.
Your Instagram account must be a Business or Creator account linked to a Facebook Page. Go to Instagram Settings > Account > Switch to Professional Account, then link it to your Facebook Page.
Analytics metrics differ between connection methods.
The Facebook-linked method supports impressions, reach, and more granular metrics. Standalone supports reach, saves, likes, comments, and shares but not impressions. For the richest analytics, use the Facebook-linked method.